--SH-Mobile has established its success record in moving digital face-to-face picturephone and strong holding capacity --
Tokyo, June 7, 2006 - -Auspicious the Sa 's (Renesas
Technology Corp.) Announce today, SH-Mobile11 used for cellular telephone of this company employs the processor to be adopted by the new LG-U900 cell-phone of LG electronic manufacturing. LG-U900 the first section in the world possesses (WCDMA) Common
Mobile telecommunication system (UMTS) of commercialization of DVB-H2 ability
Mobile phone.
Move the digital television (DTV) Becoming application of quite potential killers of the global market, all parts of the world are all offering various digital television broadcasting service for cellular telephone - -Such as DVB-H, DMB3 and Japan ISDB-T of South Korea of Europe ' It is broadcast that single-stage) 4. SH-Mobile employs the processor to be already used in 10 commercial
Mobile phone types with receiving capability of the digital television. W41H of W33SA and Hitachi Co., Ltd. of Sanyo electronics corporation Co., Ltd. has all adopted SH-Mobile to employ the processor, what two products are sold in Japanese market and ISDB-T compatible type. Several South Korean companies have already chosen SH-Mobile to be used in their S-DMB cell-phone type too, such as LG electronic LG-SB130 and LG-KB1300. SH-Mobile adoption in the new T-DMB cell-phone type is increasing day by day too, it is estimated that begins to get extensive adoption this year.
As to the European market, LG electron already chosen SH-Mobile to be used in first section of commercial UMTS DVB-H cell-phones in the world of its - -New LG-U900, have fully reflected auspicious Sa's success record and strong holding capacity, including middleware and developing instrument. This will further expand the battle array which moves the digital face-to-face picturephone adopting SH-Mobile in the global range.
LG-U900 was released by 3 Italia S.p.A Company in May of 2006, this company is a constituent company of 3G telecommunication leading manufacturer Hutchison Whampoa limited companies, this the whole world exhibits DVB-H service in Italy publicly for the first time too. LG-U900 has a wide-screen LCD display unit of 2.2 inch, have ability to watch the high-quality telecast in three hours continuously, even can watch while travelling at a high speed. It can watch the telecast while conversing or sending and receiving the E-mail too.
SH-Mobile is a kind of integrated audio frequency and specialized processor of
multimedia application of cellular telephone of the video, 120 varied commercial
Mobile phone types have adopted this kind of processor already. Auspicious Sa has integrated one VPU4 in SH-Mobile ' Processing unit 4) of video The accelerator of the hardware, in order to offer the support to digital television broadcasting. SH-Mobile can deal with H.264 video compression standard, and MPEG-4 code and decoding while employing the processor, do not need to add any burden to CPU. This will contribute to reducing the power consumption, and can expand figures videoly and watch ability. SH-Mobile adopts high performance and low power consumption SuperH processor as the core, can carry out all fundamental video processing and digital television function with a device.
In addition auspicious Sa, also for give full play to the intersection of SH-Mobile and characteristic of module on the slice, and enhanced the intersection of movement and the intersection of digital television and TELEFUNC telephonic function optimize the intersection of middleware and assembly specially, this will contribute to improving the efficiency of application and development and shortening development time too.
To the lasting growth moving the digital face-to-face picturephone demand with the market, auspicious Sa will keep and expand SH-Mobile on the large scale integrated circuit of the DVP (LSI) hard The advantage position of the field, is devoted to offering the advanced solution for cellular telephone trade.
Explanatory note
1. SH-Mobile (SuperHTM moves and employs the processor) : It is audio frequency, video
multimedia application and specialized processor with LSI of connecting group used for
Mobile telephone system of auspicious Sa's scientific and technological development. SuperH is a trade mark of the auspicious the Sa 's.
2. DVB-H (the digital vedio broadcasting used for handheld device) : A kind of one that is developed by Europe is used in the
Mobile equipment of digital vedio broadcasting (DVB) Standard.
3. ISDB-T (the integrated service digital broadcast of ground) : A kind of digital television broadcasting standard of ground developed by Japan. The porable equipments such as cellular telephone etc. can use only 13 ISDB-T wave band to receive radio, so call it " Single-stage " . This service begins with April of 2006.
4. DMB (Digital
multimedia Broadcasting) : A kind of
Mobile equipment digital broadcasting standard developed by South Korea. It has two editions: One T-DMB used for the radio of ground, another one is S-DMB used for satellite broadcasting. S-DMB served and began with June of 2005, and T-DMB was served and opened in December of this year.
